The Future of AI is...
RATLIFF CONSULTING™
Transforming how businesses embrace AI through practical, human-centered solutions that enhance rather than replace human brilliance
Who We Are
Ratliff Consulting is a strategic consultancy specializing in AI transformation through our assessments, ready-made products, custom solutions, and AI education and training as part of our SPARK AI Lab™ division.
Led by Elizabeth K. Goede, the "AI Whisperer," we made a purposeful transition in 2022 as generative AI gained momentum, and we saw the "tail wagging the dog" mentality emerging.
We stepped in to lead a different approach—one that keeps humans at the center while leveraging technology to help people live their best, happiest lives.
We don't subscribe to FOMO or the AI WildWest mentality.
Instead, we create solutions that safely, ethically, and securely remove the burdens that weigh you down and kill your joy.
Our philosophy is simple:
"We're doing it wrong if it takes us more time."
We enhance human capabilities rather than replace them, giving you time back to spend with family and focus on what truly matters beyond just work.
Through our proprietary SPARK Method™ and comprehensive service offerings, SPARK AI Lab™ makes AI accessible and practical for all businesses, with a special focus on supporting women-owned enterprises.
Our Evolution
From brand intelligence pioneers to AI transformation leaders, our journey reflects our commitment to practical solutions that work in the real world.
We began by helping businesses understand their market position through sophisticated data analysis and consumer insights, building expertise in translating complex data into actionable strategies.
We discovered that while AI was revolutionizing business operations, women entrepreneurs were being left behind by traditional tech consultancies that didn't understand their unique needs and communication styles.
We pivoted to become the leading AI consultancy for women-owned businesses, combining our data expertise with a specialized understanding of how women entrepreneurs operate and make decisions.
Our Approach
We believe that a brand is built on a combination of unique components within three core areas—what we call:
The 'Three Musketeers of Branding'.
Brand Image
The way your brand looks
Tone of Voice
The way your brand sounds
Personality
The emotion your brand evokes in others
Meet Your AI Whisperer
Igniting Your Brand’s True Potential
Ratliff ConsultingTM is a boutique brand agency founded by Elizabeth Goede, a visionary leader with over 25 years of experience in branding and marketing.
Our mission is to help entrepreneurs and business owners build money-making brands by establishing strong, consistent, repeatable branding that attracts their ideal clients, separates them from their competitors, and results in increased business valuations.
The Red Thread: Increased Business Value
Elizabeth K. Goede isn't your typical tech consultant. As SPARK AI Lab's visionary leader, she brings a rare combination of deep technical expertise and intuitive understanding of what women entrepreneurs actually need.
"We're doing it wrong if it takes us more time."
This philosophy guides every solution we create. Elizabeth's superpower lies in cutting through AI hype and delivering implementations that genuinely make businesses more efficient and profitable.
With years of experience in brand intelligence and AI implementation, Elizabeth has built a reputation for translating complex concepts into practical, actionable strategies that work in the real world—not just in theory.
Our Approach
Our Philosophy: Enhancement Over Replacement
At the heart of everything we do is a fundamental belief that AI should make humans more capable, not obsolete. This philosophy shapes every recommendation, every implementation, and every solution we create.
Efficiency First
If a solution doesn't save time or increase productivity, we're not interested. Every AI implementation must demonstrably improve business operations.
Human-Centric Design
AI should feel natural and intuitive, not like learning a new language. We design solutions that work with human psychology, not against it.
Practical Implementation
We focus on solutions that can be implemented quickly and start delivering value immediately, rather than complex systems that take months to show results.
Sustainable Growth
Our solutions are designed to grow with your business, adapting and scaling as your needs evolve rather than requiring complete overhauls.
The S.P.A.R.K. Method™
Our proprietary framework for business transformation ensures that every solution enhances human potential while delivering measurable results.
SCAN
Discover workflow friction points where simple improvements can free up time for work that actually matters
PRIORITIZE
Focus on high-impact opportunities where smart solutions create immediate efficiency gains without disrupting human relationships
AUGMENT
Design solutions that enhance human capabilities and decision-making rather than replacing what makes your business unique
ROLLOUT
Implement solutions with rapid iteration, continuous learning, and celebration of both efficiency wins and improved work satisfaction
KINDLE
Continuously spark innovation and optimization, keeping momentum fun, human, and profitable
Meet Our
Executive Team
Our team combines internal expertise with strategic partnerships to ensure you get the best possible outcomes for your AI transformation.
Elizabeth Goede
President, Founder & Creator
Captain, Hunter Ratliff
Chief Creative Officer
Amy Palmerton
Director of Partnerships
Elizabeth Goede
President, Founder & Creator
Captain, Hunter Ratliff
Chief Creative Officer
Amy Palmerton
Director of Partnerships
Where We've Been Featured
READY TO GIVE AI A TRY?
Why Women Need AI
The AI revolution is happening now, but women entrepreneurs are being left behind—and that's a problem for everyone. Women control 85% of consumer spending but face the highest risk of AI job displacement with the least support for AI adoption. While women's AI adoption has accelerated 3 times faster than men's growth rate in the past year, they're still starting from a much lower base, and men's overall usage remains higher. This creates a $10.2 trillion untapped opportunity for businesses that can provide the specialized guidance women entrepreneurs need to catch up and thrive in the AI revolution.
Women in AI
Women face unique challenges in AI adoption, including different communication preferences, resource constraints, relationship-focused business models, and collaborative decision-making styles that benefit from consultative approaches.
The statistics reveal both a massive opportunity and an urgent need for specialized support:
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